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Una rassegna "ragionata" di quanto viene pubblicato in Italia e all'estero sul mondo della comunicazione interattiva online del vino.
Jane Firstenfeld | Wine & Vines
Mobile marketing is top trend at Direct-to-Consumer Symposium
"A keynote address and a breakout session at the 2010 Direct to Consumer Symposium emphasized that winery marketers must include mobile communications as a key element in their promotion and sales plans..."
Elisabetta Tosi | VinoPigro
Una libera traduzione dal testo di Hunter Nuttall, un piccolo omaggio per tutti coloro che amano il blogging, la lettura e... la filosofia orientale.
Tom Wark | Fermentation: The Daily Wine Blog
"I count 2004 as the birth year of wine blogs. Given that only slightly arbitrary date, the wine industry finds itself with only five years under it's belt of dealing with this somewhat chaotic, but impactful form of communication. And on the eve of the second North American Wine Bloggers Conference I have some questions and thoughts about wine blogs..."
Alder Yarrow | Vinography
"OK industry folks, listen up. You've all got products to sell. You need to make a living and feed your kids. But there are good ways to market wine, and there are stupid ways. It's time to end the stupidity..."
gennaio 21, 2010